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75% of our native plant species are not grown commercially.

Most communities have little or no access to native plants or ecological landscape services.

Limited availability of native plants is a major obstacle to restoring nature.



We're working to expand the availability of native plants and native plant professionals so communities everywhere can be truly sustainable.

We seek to create a strong native plant industry by:

  • increasing awareness of native plant business and career opportunities
  • facilitating funding, business and technical assistance to native plant businesses
  • supporting education and networking for native plant growers and landscape professionals

Our programs serve:

  • students
  • emerging professionals
  • career switchers
  • native plant startups
  • established nurseries interested in growing native plants.

We're working in Florida now and will expand to other regions as we are able, applying native plant business experience and strong ties with industry groups such as FANN, the Florida Association of Native Nurseries.


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Restored Biodiversity

Landscapes are filled with life because native plants are used everywhere, in urban, suburban, rural, and restored landscapes.


Widespread Availability

Native plant businesses are thriving, innovating, and expanding. Demand for native plants is strong and consistent, and the plants readily available. 

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Widespread Expertise

Native plant growers, native landscape professionals, and restoration experts are available in every community.


Native Plant Careers

Native plants and ecological landscaping are the norm and young people and career switchers are eagerly pursuing native plant careers.


There is a deep joy that comes from planting natives, seeing and learning how nature works, and knowing that you're supporting it. Native plant enthusiasts are rightfully passionate, and native plant nurseries often become cherished community institutions. One native plant enthusiast approached her local nursery owner to find out how she could help. Her support led to our founding by the Florida Association of Native Nurseries (FANN). We work with FANN to bring new and young people into the native plant business, to create stronger, more consistent demand for native plants, and to develop a native plant industry that can meet that demand.


Board of Directors


Bruce Turley

Past President

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Alyssa Lavoro



terry Piper 

Vice president


Tom Heitzman


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Jerry Fritz

Director at Large



Cammie Donaldson

We're a small nonprofit eager to expand our volunteer board.

We're particularly interested in individuals with experience in building new businesses, markets and industries to serve people and communities that value nature, public health and sustainability.

We are inclusive and welcoming.

Contact us for more information or apply now to be considered.